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The Case for Reforming Drug Naming: Should Brand Name Trademark Protections Expire upon Generic Entry?

dc.contributor.authorSarpatwari, Ameeten_US
dc.contributor.authorKesselheim, Aaron S.en_US
dc.date.accessioned2016-03-01T19:51:17Z
dc.date.issued2016en_US
dc.identifier.citationSarpatwari, Ameet, and Aaron S. Kesselheim. 2016. “The Case for Reforming Drug Naming: Should Brand Name Trademark Protections Expire upon Generic Entry?” PLoS Medicine 13 (2): e1001955. doi:10.1371/journal.pmed.1001955. http://dx.doi.org/10.1371/journal.pmed.1001955.en
dc.identifier.issn1549-1277en
dc.identifier.urihttp://nrs.harvard.edu/urn-3:HUL.InstRepos:25658549
dc.description.abstractAmeet Sarpatwari and Aaron Kesselheim explore whether stripping branded drugs of trademark protection would improve the efficiency and fairness of health care.en
dc.language.isoen_USen
dc.publisherPublic Library of Scienceen
dc.relation.isversionofdoi:10.1371/journal.pmed.1001955en
dc.relation.hasversionhttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC4747525/pdf/en
dash.licenseLAAen_US
dc.subjectMedicine and Health Sciencesen
dc.subjectHealth Careen
dc.subjectHealth Care Policyen
dc.subjectDrug Policyen
dc.subjectPublic and Occupational Healthen
dc.subjectPharmacologyen
dc.subjectDrug Research and Developmenten
dc.subjectDrug Marketingen
dc.subjectHealth Care Providersen
dc.subjectMedical Doctorsen
dc.subjectPhysiciansen
dc.subjectPeople and Placesen
dc.subjectPopulation Groupingsen
dc.subjectProfessionsen
dc.subjectDrugsen
dc.subjectSocial Sciencesen
dc.subjectSociologyen
dc.subjectMarketingen
dc.subjectDrug Regulationen
dc.subjectAllied Health Care Professionalsen
dc.titleThe Case for Reforming Drug Naming: Should Brand Name Trademark Protections Expire upon Generic Entry?en
dc.typeJournal Articleen_US
dc.description.versionVersion of Recorden
dc.relation.journalPLoS Medicineen
dash.depositing.authorSarpatwari, Ameeten_US
dc.date.available2016-03-01T19:51:17Z
dc.identifier.doi10.1371/journal.pmed.1001955*
dash.contributor.affiliatedSarpatwari, Ameet
dash.contributor.affiliatedKesselheim, Aaron


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