Browsing Harvard Division of Continuing Education by Keyword "Marketing"
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Go Sell It on the Mountain: The Religions of Iconic Brands Apple, Nike, and Disney
Western popular culture often suffers from a lack of understanding of religious doctrine and tradition. A 2010 U.S. Religious Knowledge Survey conducted by the Pew Research Center showed that the level of American religious ... -
Loud and Clear: A Study of the Challenges and Successes in Marketing University Art Museums and their Programming to University Students
After years of courting public audiences, academic art museums have shifted their focus back to their campus constituents. These changes have meant putting a premium on attracting and engaging university students. Museums ...