Browsing HKS Shorenstein Center by Author "Brown, Justin"
Now showing items 1-1 of 1
-
Busted by the Ad Police: Journalists' Coverage of Political Campaign Ads in the 1992 Presidential Campaign
Milburn, Michael A.; Brown, Justin (Shorenstein Center on Media, Politics and Public Policy, 1995-07)Adwatch attempts both to refute any false claims made by a candidate and to deconstruct an advertisement’s peripheral cues. This is an attempt to encourage voters to evaluate the substance of a persuasive message and reduce ...