Browsing HKS Shorenstein Center by Author "Bullert, B.J."

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    • Strategic Public Relations, Sweatshops, and the Making of a Global Movement 

      Bullert, B.J. (Shorenstein Center on Media, Politics and Public Policy, 2000)
      This paper has two objectives. First, it tracks the role of these public relations professionals in the shaping and defining of the sweatshop awareness movement, and second, it examines the campaign against Nike as a window ...