Browsing by Author "Just, Marion"
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How Voters Construct Images of Political Candidates: The Role of Political Advertising and Televised News
Kern, Montague; Just, Marion (Shorenstein Center on Media, Politics and Public Policy, 1994)The voting literature has belittled the impact of campaigns on electoral outcomes, focusing instead on the greater contribution of partisan alignment [Lazarsfeld, Berelson and Gaudet, 1948] and retrospective judgments of ...