Browsing by Author "Aaker, Jennifer"
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Getting the Most Out of Giving: Concretely Framing a Prosocial Goal Maximizes Happiness
Rudd, Melanie; Aaker, Jennifer; Norton, Michael Irwin (Elsevier, 2014-07-18)Across six field and laboratory experiments, participants assigned a more concretely-framed prosocial goal (e.g., making someone smile or increasing recycling) felt happier and reported creating greater personal happiness ...